While it seems like page speed is something that shows up in these SEO trends lists each year, there’s a good reason. Think about it for a minute. New Android and iPhone models come out every year, right? As do the latest tablets, laptops, and desktop computers, too.
Let’s face it. Expanded user experiences are not necessarily a trend that will come and go as time passes. However, focusing on giving your site visitors the best possible impression when they’re on your page is growing as a driving force for search marketing.
When discussing SEO trends for 2022, it is also vital to talk about increasing your website’s focus on user intent. While that might sound like a mouthful of jargon, it really comes down to this: people searching the web are looking for a very specific answer to a very specific issue, question, or problem.
While it is a great idea to go back and refresh your existing content, let’s talk for a moment about adding more evergreen content. Both ideas go back to one core value — content is still king of the SEO trends, no matter what the year.